🔎 Which of these four brand personas best describes your business?

+ 🧁 Happy 3- and 4-year birthday to the Free Time book and podcast! 🥳 They grow up so fast 🥹

Mar 21, 2025

Hi Free Timers,

Ever wonder why some businesses seem to effortlessly attract ideal clients while others struggle to stand out? Organic word-of-mouth referrals have always been my favorite focus as a marketing method, but a close second is building fun, punchy brands for the different facets of my business that get people talking—and sharing.

This was a huge part of launching Free Time. I’m baffled to say that today marks four years since the podcast launched, and the three-year bookiversary. 🎉

And to think the visual elements started with a blue coffee cup left behind on an outdoor cafe table on the Upper West Side, the flying money emoji, and the heart in my signature—with Together Agency to thank for transforming these random visuals in my mind into the award-winning brand and book design they brought to life.

After working with many small businesses across multiple industries, my business besties

Adam Chaloeicheep

and his cofounder (and beautiful wife!) Marisol
have identified four distinct brand personas that can reveal where you are in your branding journey—and what you might consider next if you’re looking for a refresh this year.

🔎 What stage best describes your business?

Blank Canvas—You have a business idea and nothing else. A branding exercise is helpful at this stage because you’re capturing your core business idea and how it is showing up in the world. It’s a good opportunity to align from the very beginning in a brand-forward way, from the name to the strategy to the identity.
Frankenstein—Piecemeal elements from different contractors, but no one cohesive strategy. You have a brand that is cobbled together, and no one on the team is feeling inspired by it. It’s confusing, with no clear guide for how to apply the different elements.
Jeckyll/Hyde—Your business’ brand has taken you this far, but you sense that it’s getting stale, and that some aspects may be holding you back. You’ve got some traction, but you are losing out on bigger opportunities, and are looking for a rebrand to reach the next stage.
Tune-up—The foundational strategy is strong; now there is an opportunity to see what is out of date and what smaller elements can be refreshed or tightened up.

🔎 Curious where you fall on this spectrum? Dive deeper in our three-part podcast series below, and if 2025 is your year for a brand strategy spruce-up, Together Agency now offers more accessible monthly retainer packages through their Duo option—perfect for systematically working on your brand elements over time.

Learn more about Together & Duo »