For so many of us, growth is not our driving metric. There are 30 million small business owners in the U.S. who have no full-time employees. We are deliberately keeping operations small to optimize instead for sanity, freedom, and abundance. Elaine has spent the last several years studying the “Olympic athletes of one-person million-dollar businesses,” people who tend to value their time more than money. In 2019, 40,000 “non-employer firms” brought in $1 million to $2.5 million. 585,000 non-employer firms brought in $250K to $500K in revenue, and 2 million non-employer firms earned at least six figures.
More about Elaine
Elaine Pofeldt is an independent journalist and speaker who specializes in careers and entrepreneurship. She is author of The Million-Dollar, One-Person Business, where she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees. She is a freelance journalist for CNBC, Forbes, Fortune, and Money, among others. Our first conversation from April 2018 is one of the top ten Pivot podcasts of all time!
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Twitter: @ElainePofeldt
LinkedIn: Elaine Pofeldt
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