"Time is the new wealth." Hallelujah, I couldn't agree more! Lee LeFever is a powerful voice of reason for business owners who want to stay agile and delightfully tiny in terms of overhead, but still lean on smart, scalable streams of revenue to free up time. Listen in for his approach to licensing IP, navigating platform risk, and saying no to services so he and his wife could pursue their long-term vision oriented around freedom and optionality.
More About Lee
Lee LeFever is the co-founder of Common Craft and author of two books, Big Enough: Building a Business that Scales with Your Lifestyle and The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand. Since 2007, Common Craft has won numerous awards, worked with respected brands, and created original explainer videos that have earned over 50 million online video views. Lee and his partner Sachi are Common Craft’s only employees, and they work from their home off the coast of Washington State.
📘 Books Mentioned
Big Enough: Building a Business that Scales with Your Lifestyle
The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
🔗 Resources Mentioned
Instagram: @Lee!efever
Twitter: @LeeLefever
Lee's Newsletter: Ready for Rain
Early Explainer video example: RSS in Plain English
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