There's so much energy and attention that swirls around during a launch, and I cannot thank you enough for helping create the momentum that we did!
I've talked a lot about launching with ease and joy, generating magic and serendipity, not muscling through book marketing. I’ve also talked about sprinting through the finish, and the overwhelm that comes from wanting to give a big creative project every last drop of energy to help it succeed.Today I’m sharing my strategy of sending the first 1,000 serendipity seeds out into the world.
🌟 3 Key Takeaways
Consider how you can generate early momentum with activities that are aligned with your values and strengths, the ones that energize you most.
Be interested in and aware of your success metrics, but not obsessed by them. Surrender to the joys of surprise as well.
Once you have planted your serendipity seeds—let them breathe.
📝 Permission
To give away more for free than you might be comfortable with at first. Trust that it will revv up your word-of-mouth engine.
✅ Do (or Delegate) This Next
Precrastinate part of your next big project—what steps can you take now to clear up your schedule for surprises (good and bad) during the more intense deadline windows?
📘 Books Mentioned
🔗 Resources Mentioned
Article: 1,000 True Fans by Kevin Kelly
Tim Grahl’s podcast: The Story Grid Podcast
Chandler Bolt’s podcast: Self Publishing School
Book Launch Strategist: Courtney Kenney
Amazon’s New Releases in Time Management
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084: Sprinkling the First 1,000 Serendipity Seeds of a Launch