084: Sprinkling the First 1,000 Serendipity Seeds of a Launch

There's so much energy and attention that swirls around during a launch, and I cannot thank you enough for helping create the momentum that we did! 

I've talked a lot about launching with ease and joy, generating magic and serendipity, not muscling through book marketing. I’ve also talked about sprinting through the finish, and the overwhelm that comes from wanting to give a big creative project every last drop of energy to help it succeed.Today I’m sharing my strategy of sending the first 1,000 serendipity seeds out into the world.

🌟 3 Key Takeaways

• Consider how you can generate early momentum with activities that are aligned with your values and strengths, the ones that energize you most.

• Be interested in and aware of your success metrics, but not obsessed by them. Surrender to the joys of surprise as well.

• Once you have planted your serendipity seeds—let them breathe.

📝 Permission

To give away more for free than you might be comfortable with at first. Trust that it will revv up your word-of-mouth engine. 

✅ Do (or Delegate) This Next

Precrastinate part of your next big project—what steps can you take now to clear up your schedule for surprises (good and bad) during the more intense deadline windows?

📘 Books Mentioned

• Free Time: Lose The Busywork, Love Your Business 

• Pivot: The Only Move That Matters Is Your Next One 

• Your First 1,000 Copies 

• Published: The Proven Path From Blank Page To 10,000 Copies Sold

🔗 Resources Mentioned

• BFF Community

• Article: 1,000 True Fans by Kevin Kelly

• Tim Grahl’s podcast: The Story Grid Podcast

• Chandler Bolt’s podcast: Self Publishing School

• Book Launch Strategist: Courtney Kenney

• Amazon’s New Releases in Time Management

🎙Related Episodes

• 077: Happy Launch Day! Antonio Neves Guest Hosts (Part 1)

• 079: Behind the Launch with Antonio Neves (Part 2)

• 076: Seven Elements that Can Amplify Launch Stress

• 025: The Joys of Precrastination

• 028: When the Financial Tides Recede

• Pivot 045: Post-Launch Pivot Point + Visit From the Furry Rest Monster

• Deep Questions: Jenny Blake, Help Me Do Less!

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