How valuable is your time? Are you conveying that value to your potential clients? In the first five years of running my business, I spent way too long thinking I was the only one who could handle important communications with current and potential VIP corporate clients. Taking inspiration from Cyrano De Bergerac, today I’m sharing a mindset and process that enables a team member to take on the heavy-lifting of client communications.
🌟 3 Key Takeaways
Delegate does not mean abdicate. Work with a trusted team member, or hire one, and start by having them reply, even if you’re reviewing and guiding every draft at the start.
Document all of your standard responses somewhere central (we use TextExpander), and document the stages of communications along a client’s journey in your manager manual from the sales process to onboarding to wrapping up.
Make yourself available behind the scenes for the tricky situations that will inevitably arise, and make sure your team knows the best way to reach you for a fast response.
📝 Permission
To “hide in the bushes” and let your team shine as they handle the up-front communications, even if you’re still heavily involved at the start.
✅ Do (or Delegate) This Next
Choose a tool like TextExpander or Notion (or a combination of the two) to start saving your common communications, and start populating it with templates.
📘 Books Mentioned
🔗 Resources Mentioned
Summary: SparkNotes for Edmond Rostand’s play, Cyrano de Bergerac
Movie: Roxanne starring Steve Martin and Daryl Hannah
Apps: TextExpander, HelpScout, Slack, Notion
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