Don’t bother starting a {business, blog, podcast}, the market is already too saturated! That limiting sentiment gets thrown around a lot—not least of which by our own mind. But just as there is always room to make new friends, so too can you find your best fit audience.
This week Megan Dougherty, co-founder of One Stone Creative and host of The Business Podcast Blueprint, takes over the pod again to share the benefits of podcasting, even within a seemingly-saturated topic.
More about Megan
Megan Dougherty is a digital market strategist with a background in online business development and course creation. She joined forces with Audra Casino, a veteran of 20 years in broadcast radio to create awesome company podcasts that meet business objectives for entrepreneurs and marketing professionals. One Stone Creative recently launched the Podcast Social Club, where people who like making content more than sharing it get the support and instruction they need to build traction on social media.
🌟 3 Key Takeaways
More podcasts mean more of all of the variables that lead to success in podcasting. Don’t be afraid of a crowded market!
Become a member of the podcasting community in your space by inviting other hosts on your show, and pitching yourself as a guest on theirs.
Determine what specificity you can add to even a crowded space: what unique talents and interests will you build into your show?
📝 Permission
To enter the fray of a popular topic area, knowing your success in podcasting is measured by much more than downloads.
✅ Do (or Delegate) This Next
Find the top ten podcasts on your topic and listen to a few episodes. Pull two ideas from each to create a well of episode ideas for your own show.
📘 Books Mentioned
🔗 Resources Mentioned
Megan on the web, LinkedIn | Twitter | Facebook | Instagram
Megan’s podcast: The Business Podcast Blueprint
Article: Edison Research
Blog Post: Turn Your Business Goals to Content Metrics
🎙Related Episodes
🛠 Get instant access to the Free Time Toolkit: http://itsfreetime.com/tools
💬 I’d love to hear what’s on your mind! Take the Free Time listener survey
❤️ Enjoying the show? The best way to thank us is by leaving a rating or review
🎧 Make sure you’re subscribed wherever you listen to podcasts
📝 Check out full show notes and links from this episode and share it with a friend!
💌 Subscribe to the Time Well Spent newsletter: http://itsfreetime.com/join
