127: Protect Your Idea Factory, Build a Creative Flywheel, and Go Behind-the-Scenes of Book Publishing with Todd Henry

Free Time with Jenny Blake

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127: Protect Your Idea Factory, Build a Creative Flywheel, and Go Behind-the-Scenes of Book Publishing with Todd Henry

❤️ Jenny Blake

Sep 13, 2022

Transcript

Today’s guest is an expert in cultivating creativity — and in remaining consistent over the long arc of content creation. Todd Henry is the author of six books, and today we’re talking about how to stay motivated in the publishing industry, where the market reflects winner-take-all dynamics, and the long tail is verrrry long.

More About Todd

Todd is the author of six books, including The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and Motivation Code, and host of The Accidental Creative podcast and the Herding Tigers podcast. He empowers companies and teams to be creative, prolific, and brilliant in their work through his books, podcasts, and keynote speaking. He is the host of the 17-year-running Accidental Creative podcast, and today we’re going behind the scenes His new book, Daily Creative: A Practical Guide for Staying Prolific, Brilliant, and Healthy, encourages you to thrive as a creative through daily practice.

🌟3 Key Takeaways

Solve a problem that people know they have; frame your products and services in terms of how they accomplish a job that people need done.
Your creativity is one of your most precious resources. Protect your Idea Factory and measure the quantity and quality of ideas you generate
Set Wildly Important Goals; Todd’s are: quality, awareness, and revenue diversity. Every day you should be figuring out how your work will help you achieve them.

📝Permission

Practice pruning; there’s probably something you’re doing right now that has already served its purpose and run its course. You hereby have permission to drop it!