Would earning $1 million dollars in revenue this year solve all of your problems? It might, but it could also cause a whole set of new ones, inspiring you to scale back. That’s the story behind the business of today’s guest, Kaneisha Grayson. She shares how she built a seven-figure business, and why she later restructured to one that better honors her energy and goals.
More About Kaneisha
Kaneisha Grayson is the founder of The Art of Applying, an agency that aids graduate school applicants get accepted into top-tier schools and achieve funding. She is the author of Be Your Own Boyfriend: Decide to Be Happy, Unleash Your Sexy, and Change Your Life and host of the Scale Your Joy podcast. Kaneisha is dedicated to sharing her journey with like-minded people who are ready to forge their own path, creating a life and business that brings them joy instead of suffering through the corporate grind.
🌟3 Key Takeaways
Be mindful of what financial metrics matter most on the route to your broader business goals. What is more important: high top-line revenue, or profit and owner take-home pay?
Facebook Ads can be a great fit for people selling high-ticket programs that later roll into a recurring revenue model; but buyer beware—they may not be your most profitable channel.
Set up a “body double”: Kaneisha has learned that for those navigating ADHD, having real-time support and accountability, such as virtual coworking, makes a huge difference.
📝Permission
Ignore business advice that doesn’t work for you, or that—for whatever reason—you just can’t do. Stop internalizing failures you’re experiencing without further investigation about alternate routes.
✅Do (or Delegate) This Next
What are you tracking to tell you whether or not you’re successful? Are those metrics aligned with what is making your life joyful? Re-evaluate the metrics you monitor and match them to what you value most.
📘Books Mentioned
🔗Resources Mentioned
Kaneisha on the web, Instagram: @kaneishagrayson, LinkedIn, Facebook
Kaneisha’s podcast: Scale Your Joy
🎧Related Episodes
The Get Paid Podcast: Kaneisha Grayson: Hitting 7 Figures and Reducing Your Revenue Goal
Hello Seven Podcast: A Masterclass in Million Dollar Mindset with Kaneisha Grayson
Pivot: 115: "People are People" — Exploring Neurodiversity with Mark Rufino
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