153: Behind the Podcast — Increasing Serendipity Surface Area

Free Time with Jenny Blake

153: Behind the Podcast — Increasing Serendipity Surface Area — Mic Flip with Matthew Thompson

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153: Behind the Podcast — Increasing Serendipity Surface Area — Mic Flip with Matthew Thompson

❤️ Jenny Blake

Jan 10, 2023

Transcript

Imagine my surprise when, on the Saturday before I was set to be interviewed on a podcast last summer, my phone dings. It’s Door Dash.

Huh?! I didn’t order anything . . .

Turns out it was a surprise delivery from the producer of that show, Matthew Thompson. Next thing I know, my husband Michael and I are enjoying iced coffee and yummy treats with our Sunday morning reading—I have never felt so taken care of prior to guesting on a podcast!

That’s Matt, and he’s all class (not to mention a fellow systems aficionado). When he suggested we flip the mic to talk more about my podcasting process, I leaped to say yes :) We talk about increasing the surface area of serendipity, saving time, improving interview quality with pre-surveys, and what we both learned from conducting three-month daily podcasting sprints.

More About Matt: Producer Matt helps entrepreneurs around the world unlock the power of podcasting. Over the last five years, he's built a system that protects founders from the pain of podcasting so they can focus on having conversations that add value, build relationships and grow their business. Email him here »

🌟3 Key Takeaways

Be discerning about diminishing returns. If your content doesn’t feel perfect, how much effort would it be to make the tweaks and changes you need, and is it really worth it for the difference in outcome you would get?
If you have a podcast, transcribe your episodes and make sure that those transcripts are easily searchable so that you can quickly review your podcasting history for guests, key ideas, and quotations.
Thoughtfully giving gifts to guests can be a small investment in your process that pays huge dividends in your relationships. Consider how a gift can help digitally replicate some of your experiences in real life.

✅Do (or Delegate) This Next

Review your tech stack: Look at the different tools and software you use to run your business and see if there have been any updates, changes to functionality, or new integrations you might be able to use to save yourself time and clicks.