197: Growth Loops + Why it’s Better to be Respected than Liked with Todd Herman

Free Time with Jenny Blake

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197: Growth Loops + Why it’s Better to be Respected than Liked with Todd Herman

❤️ Jenny Blake

Jun 13, 2023

“Liking is the great fog of the mind.”—Todd Herman

You’ve heard the adage that people need to know, like, and trust you to want to do business with you. But is that really true?

Today’s guest, longtime entrepreneur and peak performance coach Todd Herman, believes liking is not nearly as important as respect, and can even prevent us from making strong decisions. We also cover how to organize your work according to your strengths, creating growth loops for growing the business, and making key adjustments as your business grows.

More About Todd

Todd Herman is the creator of the multi-award-winning Leadership & Skills Development Program, 90 Day Year, author of the WSJ bestselling book, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, and recipient of Inc. 500’s Fastest Growing Companies Award. Todd is also the founder of Upcoach, a platform to help coaches simplify, organize, and automate their coaching.

🌟 3 Key Takeaways

Know-Respect-Trust (with a little “l” at the end): Drop the need to be liked as a main priority of how you show up online, replacing it with respect instead.
Theme your days: Organize the different kinds of work you do into different daily themes over the course of a week, such as coaching day, writing day, and domino day (catch-up), to optimize your energy and inspiration.
The Transformation-Led Growth Loop: Four stages of working with a 1:1 client can be systematized to ensure successful outcomes: Onboarding clients so they start seeing results quickly; building a strong relationship through encouragement and accountability; demonstrating progress the client is making; and retention by **keeping people invested, engaging with new/next products and services.

📝 Permission

Drop the need to make your business look like someone else’s. Be honest with yourself about what you want, and ditch the idea that you need to scale, scale, scale.

✅ Do (or Delegate) This Next

Institute theme days: What kinds of similar work can you batch together to do more efficiently and joyfully, and when in your week does it make the most sense to do it?