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Free Time with Jenny Blake

💌 Time Well Spent

Specific Strategies for Book Marketing with Todd Sattersten

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❤️ Jenny Blake
Mar 15, 2024
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Hi Friends,

In a bonus follow-up to our October conversation on The Magic Number (Part One), Todd Sattersten, publisher and owner of Bard Press, is generously sharing even more of his road-tested strategies for helping a book achieve escape velocity.

Todd is so passionate about helping every book be successful that he only publishes one book a year. He shares ways of investigating and possibly repositioning when a launch isn’t gaining traction, his three-sentence problem statement that has the greatest chance of attracting ideal readers, and why the design and readability of the Table of Contents and first chapter are essential parts of the marketing process.

Listen to Part Two here:

271: Specific Road-Tested Tips for Book Sales and Marketing with Todd Sattersten (Part Two)

271: Specific Road-Tested Tips for Book Sales and Marketing with Todd Sattersten (Part Two)

❤️ Jenny Blake
·
March 12, 2024
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If you haven’t already, listen to Part One first:

268: Strategies for Surpassing “The Magic Number” of Book Sales with Todd Sattersten

268: Strategies for Surpassing “The Magic Number” of Book Sales with Todd Sattersten

❤️ Jenny Blake
·
February 16, 2024
Read full story

Now onto this week’s round-up + Plus extra goodies over the paywall rainbow at the end . . .

⚙️ Tips & Tools

Where are you experiencing friction versus flow? In Free Time, I walk you through a three-stage process for streamlining your business operations. You can apply it to any single business area or new project, too.

Copy this Free Time Framework Quick Reference (a Notion template) and fill-in the blanks to work through a current bottleneck in your business.

🎉 Featured

I’m delighted to have a small mention on page 71 in Cal Newport’s new book, Slow Productivity: The Lost Art of Accomplishment Without Burnout! I love his distilled three-sentence mantra from the description:

Do Fewer Things.
Work at a Natural Pace.
Obsess over Quality.

📆 Upcoming Events

🏝️ All Subscribers: Does your business pass The Fiji Test? ​It’s time to say goodbye to repeating yourself, death-by-a-thousand-question cuts, struggling to remember where something lives, and letting important client work fall through the cracks. Freeing time is a skill, and it is one you can get better at.

  • The Details: Thursday, March 28 at 12 p.m. ET on Zoom [ Register here ] Those who attend live will get a special one-time discount for working with me 1:1 on your business operations ☺️ The recording will only be available for those who register and/or for paying subscribers. Learn more and register here »

💻 Paid Subscribers: May 15 — Office Hours hang: ask me anything about a question or challenge in your business, and get input from fellow Heart-Based Business owners! 🔗 The link to register and attend is below the paywall in the footer of this email.👇

Upgrade to Paid »

💬 Quote

“If a book is tedious to you, don’t read it;
that book was not written for you.”
—Jorge Luis Borges

💭 Questions

What are you reading, listening to, or working on that feels tedious? Is it possible that thing is not for you?

If you must do it (i.e. taxes 😵‍💫) is there something you can do to ease the process? Delegate certain aspects? Reward yourself for collecting supporting documents by heading to a favorite cafe afterward?

📝 Permission

If someone is talking about business in a way that makes you cringe or feel less than, you have permission to PUT IT DOWN! Stop listening, reading, scrolling.

Shout-out to

Natalie Lue
who recently commented on Doh about doing exactly this, and both of us feeling much lighter as a result!

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🎙 Recent Episodes

Free Time:

  • 270: 🌈 Taking a Quiet Sabbatical and Pausing the Podcasts — For Now . . .

    • Related on Pivot: 360: 📦 Unpacking a Big Business Decision and Dissolving Related Doubts with Adrian Klaphaak

  • 269: “I am not a bank.” Strategies for Getting Corporate Clients to Pay on Time with Joey Coleman

  • 268: Strategies for Surpassing “The Magic Number” of Book Sales with Todd Sattersten (Part One) and 271: Specific Road-Tested Strategies for Book Sales and Marketing with Todd Sattersten (Part Two)

  • Subscribe wherever you listen here »

Thank you for being here reading and listening!

❤️ With Gratitude,

Refer a friend

💌 Did you get this forwarded by a friend?  Sign-up to get your very own Time Well Spent round-up for small business owners and add 🎧 Free Time with Jenny Blake wherever you listen to podcasts :)


P.S. Extra Goodies Over the Paywall Rainbow 🌈💰

🔐 Thank you to our generous paying subscribers who help sustain Time Well Spent! Upgrade to unlock this week’s make-you-smile memes as a token of my gratitude ☺️

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