BFF 105: Create + Customize Your Annual Content Calendar

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BFF 105: How to Create + Customize Your Annual Content Calendar with Stephanie Huston

Access to the recording, annual content planning template, and detailed resources

❤️ Jenny Blake and Stephanie Huston

Jan 11, 2024

Ready to make posting in all the places fun again? Look no further than this epic approach (and template) from Stephanie Huston to map your content for the year ahead, with a mix of fun, serious, and celebratory posts—supported by monthly and quarterly themes most relevant to your community.

With this workshop recording and template, you will develop systems to ensure that you’re not missing out on relevant seasonal, holiday, anniversary, events, and sales posts throughout the year, making content planning far more fun and efficient!

Note: The video recording doesn’t have the 5- to 15-minute timed work breaks, so be sure to pause and brainstorm on your own!

More About Stephanie Huston

Stephanie Huston is the Founder + Owner of Stephanie Huston, LLC since 2017. Huston built her personal brand from scratch starting in 2008, amassing a combined 42,000+ followers across eight social platforms. She leveraged her personal brand to become a top earner in the NYC digital advertising industry, book speaking gigs, and get published in HuffPost, Business Insider, Inc., Refinery 29, etc. Not to mention, getting sponsored/paid to travel all around the world, even using her brand to barter all the way to Antarctica!

You can also book Stephanie and team for a Repurposed Six Months of Content Sprint, a Brand Hashtags and Emoji Mini-Sprint, or a Manager Manual Mini-Sprint.

📆 How to Use the Content Planning Template

Make a copy of this SH LLC Content Calendar Template
Choose the first or second tab to build out; one is monthly, the other seasonal
Start filling in your personal and business milestones including: Family/company/pet birthdays, business anniversary, graduations, certifications, moving dates, work start and end dates, client birthdays and launches, milestones for people you want to build relationships with on social,
For the “fun” or quirky holidays: See how they might spark a memory or personal story, or how you can create a metaphor out of it to represent something in your business. Let things simmer and crock pot, keep adding to the calendar over time.
Look up industry-specific days in the National Days calendar

💭 Kat Lee’s Content Planning Tips

Choose 3 key themes of your work; then list 4 topics within each theme. Then within each topic, brainstorm Sample Titles (Generates 60+ titles for entire year! 1/week plus):

Transformation Story/Why It Matters
3 Steps for Starting
5 Top Tips / Tools for
Q&A About / With Expert
Resources
Challenge (5-Day Challenge, Sprint)

For each piece of content, consider a mix of any/all:

Social Media Posts
Key quote
Personal tie-in
Question
Collaboration (highlight related content)
Title Image (Title graphic showing you've written a new post) or funny meme/gift
Highlight or share one of your commenters’ posts